Company of One Book Summary I Paul Jarvis, Question Growth

Share with:

Book – Company of One (Why Staying Small is the Next Big Thing for Business)

Author – Paul Jarvis

Genre – Self-Help

Book Published in – 2019

Real freedom is gained when you define upper bounds to your goals and figure out what your own personal sense of enough is.

– Paul Jarvis

Whether you are running your own business, working as an independent salesperson, or freelancer, this book will help you see goals setting, priorities, and how you operate from an amazingly different perspective.

We are constantly fed the notion that growth equals success, profit, status, or fame. This trend is slowly but surely changing as more and more people are questioning whether they want growth at any price.

About the Book

Company of one goes in the opposite direction of big is better, growth over profitability, and focus on seeking new clients over retaining existing ones.

It’s assumed that hard work and smart thinking always result in business growth. But the opposite is often true: not all growth is beneficial, and some growth can actually reduce your resilience and your autonomy.

Staying small doesn’t have to be a stepping-stone to something else, or the result of a business failure rather, it can be an end goal or a smart long-term strategy.

– Paul Jarvis

The book is divided into three parts: 1) Begin, 2) Define, and 3) Maintain. Here is the excerpt from each part.

Part I – Begin

1) Defining the Company of One

  • Sometimes “enough” or even less is all we need, since “more” too often equates to more stress, more problems, and more responsibilities in both life and business.
  • If you’re a company of one, your mindset is to build your business around your life, not the other way around.

2) Four Traits of the Company of One

  • Resilience – Resilience contrary to popular belief, can be learned. Resilient people possess three learnable characteristics i.e An acceptance of reality, Sense of purpose, and the ability to adapt when things change.
  • Autonomy & Control – Achieving control over a company of one requires more than just using the core skill you are hired for. It also requires proficiency in sales, marketing, project management, and client retention.
  • Speed -By being smarter at getting more work done faster when you work for yourself, you can create a more flexible schedule that fits work into your life in better ways.
  • Simplicity – Your idea should be scaled down to the basics—do it now, do it on the cheap, and do it quickly— and then iterated upon.

3) Staying Small as an End Game

  • For companies of one, the question is always what can I do to make my business better? instead of what can I do to grow my business larger?
  • Putting growth over profit as a strategy, however trendy as business advice, is responsible for many big companies’ downfall.

4) Setting Upper Limits

  • Businesses and individuals often set minimum benchmarks. Paul suggests considering setting an upper limit as well to make sure you have enough bandwidth to cater to the growing demand in long term.

5) Envy: The Ulcer of the Soul

  • Envy is one of the reasons most people want growth over anything else. We liked to be accepted, acknowledged, and appreciated by others.
  • When we give in to envious feelings, the best we can hope for is second best, since we’re focused on copying someone else’s path and not forging our own.

6) In the Beginning

  • People sometimes tend to focus on the wrong things when starting a business, like office space, scaling, websites, business cards, and computers. You can add expenses or bigger ideas later, once revenue is coming in.
  • Starting a company of one requires that you embrace working on what’s achievable now, which usually means embracing less than your vision for your ideal future.

Part II – Define

1) Right Mindset

  • Follow your passion – This notion that we should get paid for our passion is rarely true. One may be passionate about sports, yet not necessary he can become a competitive athlete.
  • Paul gives a good example – Just because you’re passionate about, say, tennis doesn’t mean you can become the next Serena Williams, no matter how hard you try. “Follow your passion” is irresponsible business advice.

2) Company of One Must be Good At

  • Just as company growth should be questioned, so too should a busy schedule. Perhaps we need to determine what “enough” is for our particular schedule and then ruthlessly stick to and defend that.

3) Personality Matters

  • The “authentic you” that traditional business has taught you to suppress under the guise of “professionalism” can be your biggest edge over the competition when you’re a company of one.

4) Customer Happiness

  • As companies of one, we are very much in the people-serving business. Focus on great customer service, personal touch, pleasing existing and retaining them rather than going out of our way to onboard new clients.
  • Satisfied customers are your best sales force. Focus on serving the existing client well and you will save a lot of money, time, and effort on acquiring new clients.

5) Your Word is Your Contract

  • As a company of one, you have to be very careful in what you tell your customers, or even potential customers because your word is your social contract with them.
  • Anytime you don’t keep your word you’re not just letting down one person or one business, you’re losing the opportunity to work with every single contact of that person or business.

Part III – Maintain

Two men hand shake image

1) Trust & Scalability

  • In studying how trust is built between companies and consumers, Studies have found that there are three aspects of trust: confidence (I believe what you say), competence (I believe you have the skills to do what you say), and compassion (I believe you’re acting on my behalf).

2) Relationship Matters

  • Cultivating long-term relationships and offering solutions to help those people is the best way. This may need not be restricted to only your products.
  • Companies of one can be proud to be companies of one and can use their personality to stand out and focus on niche down to the specific groups of customers they want to serve.

I have also created a video of a few quotes from the book. Please do subscribe to the YouTube channel for self-help books quotes- Myread4change


I often mention that books help in asking the right question. As many times questions matter more than answers. I would like to close this summary with one passage that summarizes the book well.

With companies of one, exponential profit increases aren’t a core objective because just hitting profitability is usually enough. From there, you have choices—to grow, to stay the same, to take more time off, to scale systems as well as the space to make those choices because your goal isn’t to make exponential profit, but simply to bring in profits greater than your expenses.

You may download the Company of One Free E-book here. If you like this book, you may also like The 4-Hour Workweek.

Hope this summary helped you in some way.


Share with:

51 thoughts on “Company of One Book Summary I Paul Jarvis, Question Growth”

  1. Good post. I learn something totally new and challenging on blogs I stumble upon every day. It will always be interesting to read through articles from other writers and use a little something from other sites.

  2. Great info and right to the point. I don’t know if this is really the best place to ask but do you people have any idea where to employ some professional writers? Thank you 🙂

  3. I?¦m not sure the place you’re getting your information, but great topic. I must spend a while finding out much more or figuring out more. Thanks for the wonderful information I was searching for this info for my mission.

  4. Normally I don’t read posts on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has amazed me. Thanks, very nice article.

  5. Wow, amazing weblog format! How long have you ever been running a blog? you make blogging look easy. The full look of your website is magnificent, let alone the content!

  6. Thanks a lot for the helpful posting. It is also my belief that mesothelioma has an extremely long latency phase, which means that signs of the disease may not emerge till 30 to 50 years after the 1st exposure to asbestos fiber. Pleural mesothelioma, which is the most common kind and impacts the area within the lungs, could potentially cause shortness of breath, upper body pains, as well as persistent coughing, which may bring about coughing up blood vessels.

  7. Today, with the fast-chosen lifestyles that everyone leads, credit cards have a big demand throughout the market. Persons coming from every area are using the credit card and people who aren’t using the credit card have prepared to apply for just one. Thanks for giving your ideas on credit cards.

  8. whoah, this blog is fantastic I love reading your posts. Keep up the good work! You know, many people are looking around for this information, you could aid them greatly.

  9. You made some decent points there. I looked on the internet for the subject matter and found most guys will approve of your site.

  10. Thank you for sharing superb information. Your site is very cool. I’m impressed by the details that you have on this site. It reveals how nicely you perceive this subject. Bookmarked this website page, and will come back for more articles. You, my pal, ROCK! I found just the information I already searched all over the place and simply couldn’t come across. What a great site.

  11. you are really a good webmaster. The website loading speed is incredible. It seems that you’re doing a unique trick. Moreover, The contents are masterwork. you’ve done a magnificent job on this topic!

  12. Normally I do not read articles on blogs, however, I would like to say that this write-up very forced me to try and do it! Your writing taste has amazed me. Thanks, quite a nice post.

  13. I loved as much as you will receive carried out right here. The sketch is tasteful, and your authored material is stylish. nonetheless, your command get got an edginess over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case you shield this increase.

  14. I’ll right away clutch your rss feed as I can not find your e-mail subscription hyperlink or
    e-newsletter service. Do you have any? Please let me recognize so that I may subscribe. Thanks.

  15. Great article. It is rather unfortunate that over the last decade, the travel industry has had to handle terrorism, SARS, tsunamis, flu virus, swine flu, and also the first ever entire global economic depression. Through everything the industry has proven to be solid, resilient and dynamic, acquiring new approaches to deal with misfortune. There are generally fresh challenges and chances to which the market must just as before adapt and answer.

  16. Everything is very open with a really clear description of
    the challenges. It was definitely informative. Your site is extremely helpful.

    Thanks for sharing!

  17. I’ve been surfing online for more than 2 hours today, yet I
    never found any interesting article like yours. It is pretty worth
    enough for me. In my view, if all web owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.

  18. There are some attention-grabbing time limits on this article however I don?t know if I see all of them center to heart. There’s some validity but I will take maintain opinion until I look into it further. Good article , thanks and we wish more! Added to FeedBurner as well

  19. With havin’ so much written content do you ever run into
    any problems of plagorism or copyright violation? My site has a lot
    of completely unique content I’ve either authored
    myself or outsourced but it seems a lot of it is popping up all over the internet without my
    authorization. Do you know any solutions to
    help reduce content from being stolen? I’d genuinely appreciate

  20. Just want to say your article is astounding. The clearness for your
    submit is just nice and I could assume you are a professional in this subject.
    Well together with your permission let me seize your feed to keep updated with approaching posts.
    Thank you 1,000,000 and please continue the enjoyable work.

  21. I’m curious to find out what blog system you are utilizing.
    I’m experiencing some small security issues with my latest site and I would
    like to find something more secure. Do you have any suggestions?

  22. Hey, I think your blog might be having browser compatibility issues.
    When I look at your blog site in Firefox, it looks fine but
    when opening it in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads-up! Other than that,
    very good blog!

  23. Thanks for another great post. Place else could anybody get that kind of info in such an ideal approach to writing?
    I have a presentation next week, and I am on the look for such info.

  24. I loved as much as you will receive carried out right here.
    The sketch is tasteful, and your authored subject
    matter is stylish. nonetheless, your command gets bought a shakiness over that you wish be delivering the following.
    unwell unquestionably come more formerly again since the same nearly very often inside case you shield this increase.

  25. I got this website from my friend who shared with me the topic of this site and at the moment
    this time I am visiting this website and reading very informative articles at
    this place.

  26. Now I am going away to do my breakfast, later than having my
    breakfast coming over again to read further news.

  27. I’m enjoying the design and layout of your website.
    It’s very easy on the eyes which makes it much more pleasant for me to come here and
    visit more often. Did you hire a designer to create your
    theme? Outstanding work!

  28. May I just say what a relief to find an individual who
    knows what they are discussing on the internet? You certainly realize how to bring a problem to light and make it important.
    More and more people must read this and understand this side of your story.
    Surprisingly, you are not more popular given that you
    certainly have the gift.

  29. This is very attention-grabbing, You’re an excessively skilled blogger.
    I’ve joined your feed and stay up for looking for
    more of your excellent post. Also, I’ve shared your
    website on my social networks

  30. I’m amazed, I must say. Rarely do I come across a blog that’s equally educative and amusing, and
    without a doubt, you’ve hit the nail on the
    head. The issue is something that too few people are speaking
    intelligently about. Now I’m very happy I stumbled across
    this in my hunt for something concerning this.

  31. Howdy, would you mind sharing which blog platform
    you’re using? I’m looking to start my own blog soon but I’m having difficulty selecting between BlogEngine/WordPress/B2evolution and Drupal.
    The reason I ask is that your design seems different than most blogs and I’m looking for something unique.
    P.S. Apologies for getting off-topic but I had to ask!

  32. Oh my goodness! Amazing article dude! Thanks, However, I am encountering problems with your RSS.
    I don’t know why I can’t subscribe to it. Is there anyone
    else getting identical RSS issues? Anybody who knows the answer will you kindly respond?

  33. Hi, I would like to subscribe to this web site to obtain the latest updates,
    so where can I do it please assist?

  34. My brother suggested I might like this website. He was entirely right. This post truly made my day. You can’t imagine simply how much time
    I had spent on this info! Thanks!

  35. Ahaa, its a pleasant conversation concerning this piece of writing at this place at
    this webpage, I have read all that, so now me also commenting on this place.

  36. Hey, I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweets my newest
    Twitter updates. I’ve been looking for a plug-in like this for quite some time and was
    hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your
    new updates.

  37. Very good article! We will be linking to this particularly great content on our site.
    Keep up the good writing.

  38. Magnificent goods from you, man. I have understood your stuff
    previously too and you are just too great. I really like what you’ve acquired here, I certainly like what
    you’re stating and the way in which you say it. You make it enjoyable and you still take care of
    it to keep it sensible. I can not wait to read far more from you.
    This is actually a great website.

  39. I was excited to uncover this great site. I need to thank you for your time for this particularly wonderful read!! I definitely enjoyed every part of it and I have you bookmarked to check out new stuff on your website.

  40. Hello there, simply turned into aware of your weblog thru Google, and found that it is truly informative. I am gonna be careful for brussels. I’ll appreciate should you continue this in future. Many folks will probably be benefited out of your writing. Cheers!

  41. It’s a shame you don’t have a donate button! I’d certainly
    donate to this superb blog! I guess for now i’ll settle for book-marking and adding your
    RSS feed to my Google account. I look forward to brand new updates and will talk about this website with
    my Facebook group. Talk soon!

  42. The very next time I read a blog, Hopefully it does not fail me as much as this particular one. After all, I know it was my choice to read through, but I actually believed you would probably have something useful to say. All I hear is a bunch of whining about something that you could fix if you were not too busy searching for attention.


Leave a Comment